Location, location, location! Just as important today as it ever was. So when selling your home, you should not only promote the wonderful features of the home, but should also leverage all of the terrific things about your neighborhood! There are a few good ways to do that:
Homebuyers more than ever are searching for comfort, convenience and a feeling of community. Whether it is a farmer’s market, park, theater or a scenic hiking trail, you should think of local points of interest as an extension of a home.
Home sellers and their agents can capitalize on the local scene by marketing properties with a sense of “belonging” depending on location. In our area, proximity of DC is a natural selling feature of the property, particularly if the metro can easily take the homeowner from the house to the Smithsonian or Kennedy Center!
Video tours are the easiest way to communicate proximity. It’s also the most powerful way to showcase the great amenities nearby. Video can highlight each local point of interest in a powerful and engaging way to help sell properties fast.
People don’t buy four walls. They buy into the lifestyle dream that those four walls will provide. Focus on the amenities, highlight what makes the area unique and speak to the ways in which their purchase decision will move them to where they want to be.
Buyers search for a new place with keywords including location and “near” points of interest. Make sure these keywords are built into your paid and organic search campaigns.
Sellers can incorporate mystique, legend or infamy around a local point into a master plan, whether by road names, architectural finishes or amenities. Agents can leverage their knowledge of local destinations or lore into every aspect of marketing that area. They can and should learn everything they can about one or two local sites and build content around that knowledge.
Bring out what makes your local area authentic. Highlight local favorite eateries, merchants and history.
It is essential to know and understand the needs of your target demographic before rushing into selling something. Once you understand what they’re looking for, you’ll be able to craft a strategy that will promote local points of interest that may help them improve their conditions.