How to achieve Best Results when selling Your Property in Arlington, VA
Here’s a terrific case study of how to achieve the best sales price possible. First we priced at $965,000 based on recent sales comps, so that we could be sure the property would appraise and knowing that we could generate a bidding war based on market condition. We ended up at $1,061,000, achieving 10% over ask. When you price right and have the property show well, you can trust a low-inventory market to push the price up. Plus you can enjoy a simple contract with few to no contingencies, and be able to rest assured that you will reach settlement with no hiccups along the way.
Getting the highest possible price depends on getting attention in the marketplace: These were the actions we took to be sure every active homebuyer was aware of the new listing:
- took beautiful photos and a video of the property for marketing
- flooded the internet with ads, both MLS-driven and through private websites
- used my premiere status on sites like ZILLOW to attract marketplace attention
- published ads in local, national and international publications
- networked with other agents across the region, through luncheons, email alerts, and phone calls
- notified neighbors through postcards
In this case the owner did not want to have a public open house, so instead she found herself with constant property showings through the weekend. Following common practice, we listed the property on a Thursday, allowed for showings through the weekend, and collected offers on Tuesday. We obtained 6 offers and choose the best of the lot — the best being a combination of price, financial ability, and no contingencies so no seller risk. That doesn’t mean we could ignore the transaction along the way, but it did mean my seller could comfortably plan her life in California without worrying whether not not the deal would close.
REAL ESTATE DONE RIGHT.
