Selling Program

Perhaps the most important thing about selling real estate is to manage RISK. 

First, we want to eliminate the risk of not getting the full market value for the property. Then, we need to reduce or eliminate the risks associated with getting the deal to closing. At the end of the day, what matters is that you are delighted with the outcome - not only the price achieved but also getting to closing without any hiccups.


1. My selling program consists of doing all of the most effective things that can be done to prepare the house for sale. Clean, paint, maximize light, stage, and enhancing curb appeal are the most valuable actions we can take. We want to ensure that your property shows well without spending a lot of money to do that. I have the stagers, contractors, handymen, and other service providers who stand ready to get that done.


2. We blast the web with beautiful photos of your property, because as they say a picture is worth a thousand words. Through my premiere website affiliations, social media and video, we gain attention in the marketplace.  Personal relationships are also very important:  we work our network of local agents and active buyers, host open houses, and invite the neighbors. We advertise in local newspapers and other publications. In short, no stone is left unturned.


3. As we get offers, we present them to you along with our recommendations and expert advise. We actively negotiate on your behalf.  Once under contract, we coordinate any necessary inspections and appraisals, work with the title company to ensure that all goes smoothly until the keys are transferred. There are a multitude of details involved in the process and we actively monitor them to ensure that nothing goes wrong along the way.